Keeping me on my toes

This probate stuff works!

Another call, kind of a tire-kicker really, just trying to get an idea of what my services are. After croaking a "hello" when the call came in (having a cold and allergies), I really was on the spot - what are my services? Who in the heck am I?

I explained that I am a real estate investor (-1 point for using the term "investor", I guess) and that I work with other investors (-1 again) to buy real estate. We can close quickly, etc. The guy was really nice and was interested and said he would keep my letter and that if he felt that we would be the best option, he would give me a call.

Also, when he asked what price we buy at, I gave him my Carmax analogy - if you have a car you want to sell, you can take it to Carmax and they'll give you an offer on the spot, but it will be lower than if you go and get it detailed and repaired and try to sell it on the retail market, because Carmax will make all the repairs and detailing to get it in marketable shape and buy it from you right then, i.e., Carmax buys from you on the wholesale level, but they can close quickly and you don't have to make repairs.

Now, I don't like comparing myself to a used car dealer, but in this case, it worked. The Personal Representative (PR) completely understood where I was coming from.

So anyway, there you have it, folks! Another call from my probate marketing, and that's after only about 30 letters mailed. This is good stuff!